A response to Professor Johnson's Post

To sell or not to sell? Questions: Should John smith sell the names? (Be sure to answer the poll to the left of this post.) Also, Does the AMA Statement of Ethics address this issue? Go to the AMA website (American Marketing Association) to see whether their statement of ethids relates to John  Smith's dilemma.  Do you think this is a common dilemma? 

John Smith should NOT sell the names.  Although he is faced with an ethical dilemma, the AMA statement of ethics does indeed address this issue, and clearly states under the Fairness category:  (we will) Seek to protect the private information of customers, employees and partners.  I am sure that this is a common dilemma, but maintaining trust from customers and being fair supersedes the will to make money, even if your company is going under.