Response to Colin Raaberg's Post

Pizza Hut Crazy Cheesy Crust

Pizza Hut has an answer to get bigger sales and increase profits...More cheese. This answer has inspired a new pizza that The chain on Wednesday is introducing a new pizza that comes surrounded by 16 semi-circles of cheese that can be pulled off and eaten separately. The "Crazy Cheesy Crust," which will be available for several weeks, is 16 half circle breadsticks with cheese on them. Pizza Hut has always been know for pushing the limits and possibilities of crust and cheese, and this latest creation may very well be the "monalisa" of cheesy crust pizza they've been working toward. it will be interesting to see if they can market it in a way that makes it the new standard of their pizzas.

How and to who should Pizza Hut market this new pizza to, and what techniques should they implement?

 I believe that Pizza Hut should market this new pizza towards college kids, and families because of the amount of half circle breadsticks.  Think of the average family of four, a mother, father, and two kids.  Each family member could get an equal share of the pizza, and in the college kids case, the cost could be divided up between 4 friends.  While marketing their new product, they should stress the share-ability of this new pizza, so as to make it a pizza that will be ordered for gatherings.  This way, the pizza can be shared among many people, potentially expanding their customer base.