1. I believe that Gap's partnership with Project (RED) is definitely
going to improve their image by promoting corporate responsibility, and
the effects are already starting to pay off-just take a look at the
revenues.
2. Myspace, The Ipod Nano, and the MotoRazr are a few examples of modern technology that was used to promote Product (RED).
3.
I believe that the campaign could potentially lose followers because of
the relatively low amount of money actually donated to the cause, but
25 million dollars is quite a pretty penny in my eye, and although
industry observers might expect a backlash, I do not believe it would
make such an effect as to shut the whole thing down.
Do you
think that because only $25 million was actually donated to the cause,
and $100 million was spent on marketing, that there will be powerful
acts to shut down the operation? why?
No comments:
Post a Comment