Tuesday, February 12, 2013

Product (RED)

1. I believe that Gap's partnership with Project (RED) is definitely going to improve their image by promoting corporate responsibility, and the effects are already starting to pay off-just take a look at the revenues. 
2. Myspace, The Ipod Nano, and the MotoRazr are a few examples of modern technology that was used to promote Product (RED).
3. I believe that the campaign could potentially lose followers because of the relatively low amount of money actually donated to the cause, but 25 million dollars is quite a pretty penny in my eye, and although industry observers might expect a backlash, I do not believe it would make such an effect as to shut the whole thing down. 
Do you think that because only $25 million was actually donated to the cause, and $100 million was spent on marketing, that there will be powerful acts to shut down the operation? why?

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